Everything beyond the website that gets you found
A one-off, plain-English guide to the work that grows your reach: exactly what to set up, in what order, and the best-value places to get it. You do it yourself, at your own pace. I just tell you how.
A guide, not a service
One-off, no monthly fees. You keep it and work through it whenever suits.
Plain English
Written for a business owner, not a marketer. No jargon, just the steps that matter.
Tailored to you
Built around your business and where your customers actually look.
Eight chapters, start to finish
Google Business Profile
Your single biggest lever for local customers. How to claim and verify the profile, fill every field Google rewards, pick the right categories, and post regularly so you show up in the local map pack when people search nearby.
Directories & listings
The citations that actually count, from industry directories to local ones, and how to keep your name, address and phone identical everywhere so Google trusts the data. Includes a checklist of where to submit and what to avoid.
Social profiles
Which platforms are worth your time for your kind of business, and which are not. How to set each one up so it looks professional, links back to your site, and reinforces your search presence rather than scattering it.
Content & keywords
How to find the terms your customers actually type, and turn them into pages and posts worth writing. Simple, repeatable, no jargon: what to write, how to structure it, and how often.
Off-site SEO boosts
The ranking factors that live outside your website: backlinks, mentions, reviews and being listed where Google looks. What genuinely moves the needle, and the shortcuts that get sites penalised.
Where to buy what
Best-value places for business email, domains, and every tool you might need, with the traps to avoid. Written to save you far more than the pack costs, and to keep every account in your own name.
Legal must-haves
The digital requirements to stay compliant: privacy policy, cookie consent, terms, accessibility and UK GDPR basics. What you must have, in plain English, without paying a solicitor for the obvious.
Measuring it
How to read your analytics so you know what is actually working, which channels bring customers, and where to spend your next hour of effort. No vanity metrics.
Want the Presence Pack for your business?
It is added on when you want it, never bundled in upfront. Tell me about your business and I will scope it for you.
Not sure what you need?
Answer a couple of questions and I'll point you at the right option and an honest price. No email required to see it.
Got a project
in mind?
Tell me what you are building and where it is stuck. I will come back with a clear scope and price. The first call is free and there is no obligation to go ahead.
I only take on a handful of builds at a time, so slots are limited.
